Social Evaluations Research Priorities (SERP)

Welcome to SERP – Social Evaluations Research Priorities. Established and led by the University of Oxford’s Centre for Corporate Reputation, SERP captures the views of leading practitioners and scholars on social evaluation themes of critical importance to organisations and their leaders.

On this site you will find blogs and commentary on the many research areas that can be grouped under the umbrella of ‘social evaluations’.  In addition there is our  SERP report, published every three years, which captures research priorities as identified by leading scholars and practitioners, which we hope will provide inspiration for future contributions in this critically important area.

Latest discussion posts

Human Rights Responsibilities for Business: How does the Court of Public Opinion Judge Companies?

There is a now a consensus that all businesses have human rights responsibilities. This view comes from the wide acceptance that human beings have...

What Companies Are Missing In Their Approach To Corporate Activism

Most CEOs understand stakeholders increasingly expect them to take a position on major societal issues ranging from climate change to abortion...

When Organisational Purpose and Identity are One And The Same

Much of the discussion around corporate purpose assumes a separation of ownership and control, and a similar division between identity and purpose....

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