Social Evaluations Research Priorities (SERP)

Welcome to SERP – Social Evaluations Research Priorities. Established and led by the University of Oxford’s Centre for Corporate Reputation, SERP captures the views of leading practitioners and scholars on social evaluation themes of critical importance to organisations and their leaders.

The five main social evaluators – status, legitimacy, image, reputation and trust – are key anchors for this work.

This website, the triennial SERP report, and the blog forums published here are intended to provide a forum for an exchange of views.

Latest discussion posts

How Fintech Innovation is Strengthening, not Undermining, Relationship Banking

It is tempting to think of banking as a profession steeped in tradition and reliant on personal reputations. Banking, however, has a long history of...

Reputation in the Age of Celebrity

In my half-century career as a financial investigative journalist, I thought at least this much was true: You need a really good reputation to run a...

Is the Big Privacy Awakening the Death of Surveillance Advertising?

The last century saw the glory years of advertising. The industry broke boundaries and created the glamourous mystique of the Mad Men era. Consumers...

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