Welcome to SERP – Social Evaluations Research Priorities. Established and led by the University of Oxford’s Centre for Corporate Reputation, SERP captures the views of leading practitioners and scholars on social evaluation themes of critical importance to organisations and their leaders.

On this site you will find blogs and commentary on the many research areas that can be grouped under the umbrella of ‘social evaluations’.  In addition there is our  SERP report, published every three years, which captures research priorities as identified by leading scholars and practitioners, which we hope will provide inspiration for future contributions in this critically important area.