Social Evaluations Research Priorities (SERP)

Welcome to SERP – Social Evaluations Research Priorities. Established and led by the University of Oxford’s Centre for Corporate Reputation, SERP captures the views of leading practitioners and scholars on social evaluation themes of critical importance to organisations and their leaders.

On this site you will find blogs and commentary on the many research areas that can be grouped under the umbrella of ‘social evaluations’.  In addition there is our  SERP report, published every three years, which captures research priorities as identified by leading scholars and practitioners, which we hope will provide inspiration for future contributions in this critically important area.

Latest discussion posts

When Organisational Purpose and Identity are One And The Same

Much of the discussion around corporate purpose assumes a separation of ownership and control, and a similar division between identity and purpose....

Activism and Corporate Culture

We need people like Elon Musk.  A disrupter, an entrepreneur who creates new innovative businesses: Tesla, StarLink and SpaceX.  He...

Reputational Factors In Recent Decisions To Continue – Or Exit – From Russian Operations

Kish Parella, Class of 1960 Professor of Ethics and Law, Washington and Lee University School of Law In the wake of the Russian invasion of Ukraine,...

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