Social Evaluations Research Priorities (SERP)

Welcome to SERP – Social Evaluations Research Priorities. Established and led by the University of Oxford’s Centre for Corporate Reputation, SERP captures the views of leading practitioners and scholars on social evaluation themes of critical importance to organisations and their leaders.

The five main social evaluators – status, legitimacy, image, reputation and trust – are key anchors for this work.

This website, the triennial SERP report, and the blog forums published here are intended to provide a forum for an exchange of views.

Latest discussion posts

The Blame Game

Blame feels like one of the most natural human reactions, and it is one of the most important ways that we maintain reputations. This seems true of...

Social Status: How to Manage an Intangible Asset?

What is your social status? What about the status of your organization? And what have you done for your status lately? Status refers to the...

Mind The [Values] Gap

As human beings we naturally seek to bring order to the chaos around us. We evaluate our surroundings and...

Discussion Forum

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